About me
Background, skills, and proud moments
I’m adaptable
Meeting people where they are
I have experienced both agency and in-house environments, allowing me to excel in fast-paced or long-term projects. I am effective independently and in highly collaborative environments.
Emotional intelligence and soft skills
- Communication: verbal, written, presentation, active listening
- Leadership: problem-solving, influencing team members, collaboration
- Work ethic: time blocking, creative and analytical, empathetic
I’m well-rounded
Evolving with each opportunity
I’ve worked on a wide variety of projects, learned from mistakes, experimented with processes, and know when to ask for help or say let’s get some quick feedback to help us make this decision.
Process and hard skills
- Measuring outcomes: what are the goals and how will we know we have achieved them?
- Design-thinking: which part of the process is right for this project?… kickoff, refine, release, refine…
- Craft: storytelling, ideation, interaction design, visual design, user research, analysis
Recent career highlights
As a product designer I enjoy getting paid for:
- 2023/24 – Experience storyboarding. In early versions, we evaluated all customer opportunities and identified gaps. Then we narrowed the story to key persona workflows for phase one delivery.
- 2022 – Establishing “developer watch parties.” I curated usertesting.com videos to engage engineers in usability research. This led to shared empathy and better collaboration. When developers said “I saw users get stuck there” I noticed less pushback on prioritizing solutions.
- 2020 – A beta feature launch campaign that captured customer feedback. Flexing my graphic design skills I created a demo site and visual assets for the in-app and external announcement campaigns. The survey I included validated two major pain points that were fixed before general availability. Months later my campaign was copied by another product team at Esri.
- 2019-2022 – Designing and running “Esri jeopardy”. This team-building activity was fun, educational, and work-related.
- 2019 – The first time I conducted user preference testing. Because of rapid ideation, I had more confidence in the final design and we had no major usability issues post-release.
Previous career highlights
As a graphic/marketing designer I enjoyed getting paid for:
- 2016 – Reducing time to customer approval on infographics. I experimented with text-only storyboards for project kickoffs. One column had the copy and data points. The other contained descriptions of the proposed visuals. Feedback at this stage was must easier to incorporate before any pixels were changed.
- 2016 – Animating my first infographic. Honestly, things that constantly move distract me, but a 3-loop GIF for my frozen drinks infographic was fun to plan. I had to consider how each section could evolve without making the whole thing too busy. How to make the information cohesive on the last state when the loop stopped. From Illustrator to the Photoshop timeline, the project came to life.
- 2013-2015 – Designing trade show booths. I had to consider new things like scale, vantage points from the show floor, and how to set the booth apart while staying on brand. (One had a timeline of people’s achievements in the industry which “sparked the most discussion about the subject matter I’ve seen,” said the booth manager.)