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Hi, 👋 I’m Sam Hunter.
A senior product designer based near Washington D.C. with over 10 years of experience with UI/UX, graphic & marketing design, open to new opportunities.
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Hi, 👋 I’m Sam Hunter.
A senior product designer based near Washington D.C. with over 10 years of experience with UI/UX, graphic & marketing design, open to new opportunities.
Key work examples
The most complex and rewarding projects I’ve led while at Esri the last 7 years:
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Highlights
- Translated complex ACL logic updates from backend engineers into intuitive discussion channel workflows for end users.
- A reduction in errors when adding locations after applying a guided experience with milestone triggers.
- Rapid, collaborative design with stakeholders to enhance the feature with high-value capabilities based on market demand that hinders adoption: reactions, blocked words, and in-line moderation.
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This effort included several types of research which I either facilitated, designed assets for, or analyzed to inform two rounds of updates. Outcomes:
- Reduction in support tickets due to a reorganization of form fields which included contextual help for successful activiation.
- Reduction in clicks to priority pages and actions by including more content on the admin homepage.
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I reimagined the event system to increase adoption and decrease creation time guided by known customer pains.
- For event managers, the creation process was streamlined by replacing the two-part custom editor with a templated view powered by a simple form.
- For event attendees, key details were front and center on a mobile-friendly page structured to feel as familiar as other event platforms.
Key work examples
The most complex and rewarding projects I’ve led while at Esri the last 7 years:

Highlights
- Translated complex ACL logic updates from backend engineers into intuitive discussion channel workflows for end users.
- A reduction in errors when adding locations after applying a guided experience with milestone triggers.
- Rapid, collaborative design with developers to quickly enhance the feature with high-value capabilities based on market demand that hinders adoption: reactions, blocked words, and in-line moderation.

This effort included several types of research which I either facilitated, designed assets for, or analyzed to inform two rounds of updates. Outcomes:
- Reduction in support tickets due to a reorganization of form fields which included contextual help for successful activiation.
- Reduction in clicks to priority pages and actions by including more content on the admin homepage.

I reimagined the event system to increase adoption and decrease creation time guided by known customer pains.
- For event managers, the creation process was streamlined by replacing the two-part custom editor with a templated view powered by a simple form.
- For event attendees, key details were front and center on a mobile-friendly page structured to feel as familiar as other event platforms.
Want to hire me?
- Currently based in Arlington, Virginia. I’m open to remote work, hybrid work in the DC metro area, or relocation if the right opportunity comes along.
- My skills and favorite projects are listed on the About Me page.