Hi, 👋 I’m Sam Hunter.
A senior product designer who is creative, adaptable, and hungry for a challenge.
My professional experience is a combination of graphic (aesthetics and layout), marketing (data-driven decision-making), and UI/UX (user research and workflows) design roles.
Hi, 👋 I’m Sam Hunter.
A senior product designer who is creative, adaptable, and hungry for a challenge.
My professional experience is a combination of graphic (aesthetics and layout), marketing (data-driven decision-making), and UI/UX (user research and workflows) design roles.
Case studies
The most complex and rewarding design projects I’ve led while at Esri the last 6 years:
Launching location-based discussions, ongoing
Highlights from 2021 – 2023
- A reduction in errors when adding locations after applying a guided experience with milestone triggers.
- Rapid, collaborative design with developers to quickly enhance the feature with high-value capabilities based on market demand that hinders adoption: reactions, blocked words, and in-line moderation.
This effort included several types of research which I either facilitated, designed assets for, or analyzed to inform two rounds of updates. Outcomes:
- Reduction in support tickets due to a reorganization of form fields which included contextual help for successful activiation.
- Reduction in clicks to priority pages and actions by including more content on the admin homepage.
I reimagined the event system to increase adoption and decrease creation time guided by known customer pains.
- For event managers, the creation process was streamlined by replacing the two-part custom editor with a templated view powered by a simple form.
- For event attendees, key details were front and center on a mobile-friendly page structured to feel as familiar as other event platforms.